A modified broad keyword, such as “+king +size +memory +foam +bed” will also open your search up to things like “king size memory foam topped bed”. As always, it’s good to experiment and test in this area. Of course, you will have to do independent research for the field or industry you’re specialising and operating in.īut, generally speaking, you’re likely to find that there can be a slight difference in the average cost per click variation for the exact same keywords using different match types. Next, it’s time to consider using new match types. Try putting some of these in Google Ads Keyword Planner to find out the estimated search volume and CPCs. When you type in a keyword in Google’s search bar, a drop-down will appear with suggestions to finish your search. Or, of course, there’s always good old-fashioned Google itself. But you can also use something like Search Terms Report suggestions when you’re searching on Google. You’ll be able to map search volume and estimated average CPC to any keywords you identify. The most simple and straightforward tool is Google Ads Keyword Planner. There are lots of different tools you can use to find long-tail keywords for your PPC campaigns. They’re further along in their buying decision process and know exactly what they’re looking for. They are also more specific, which increases your chance of conversion.įor example, a user searching for “men’s watch” is much less likely to make a purchase than a user who searches for “silver men’s chronograph watch”. But, as a general rule, you will be able to gain more visibility amongst long-tail keywords. The downside is that you will have less visitors coming to your website. 
So they are usually much cheaper than their broader, shorter keyword counterparts. If you’re not currently bidding on any long tail keywords in your account, you should be! Why? Well, long-tail keywords tend to have much less volume of searches attached to them, which means that there is less competition in terms of bidding. “Long tail keywords” are generally phrases which consist of 4 or more words.īenefits and drawbacks of using long-tail keywords When you’re trying to lower your cost per click, one of the first aspects you need to look at is the keywords you are bidding on.
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